Our Journey at F2P Campus: Elevating Notbug Studios in the Basque Country

Notbug Studios is currently immersed in F2P Campus, the three-month Free-to-Play incubator in Vitoria-Gasteiz, Spain. This program is sharpening our IP development and LiveOps expertise through top-tier mentorship, hands-on workshops, and high-impact networking.

1. Rigorous Selection

• Over more than 50 European studios apply; we advance to the top 5 to pitch live.

• A panel of experts assesses our F2P economy, mechanics innovation, and scalability.

• We refine our Business Model Canvas, P&L projections, and LiveOps use cases for prototypes.

2. Intensive Mentoring

Each week, we collaborate with:

• F2P economy specialists, validating pricing and progression loops

• LiveOps consultants, designing event roadmaps and A/B testing plans

• Marketing professionals, optimizing UA strategies and ASO

Every session delivers concrete takeaways: an editorial calendar, KPI benchmarks, and a monetization optimization plan.

3. Practical Workshops

F2P Campus runs themed labs on:

1. Rapid prototyping with Unity and low-fi design tools

2. Advanced analytics, setting up cohorts in Firebase and Amplitude

3. Retention & engagement, applying gamification funnels

4. Publisher relations, crafting pitches for GDC and Pocket Gamer Connects

Within two weeks, we launch an alpha build with full telemetry and live experiments.

4. Strategic Networking

• Speed-matching with publishers and F2P-focused investors

• Peer feedback sessions, sharing wins and lessons learned

• Social events that spark co-production opportunities

These connections fuel partnerships and future co-development deals.

5. Demo Day & Outcomes

At program close, we present:

• A live demo of our alpha prototype enriched with data-driven LiveOps